• Dates: February 17 - February 19
• Exhibitors: 1,000+
• Attendees: 30,000+
• Industry: Fashion & Apparel
• Venue: LVCC (3150 Paradise Road, Las Vegas, NV 89109)
• Audience: Retail buyers, brands, designers, distributors
• Event Focus: Apparel, accessories, fashion trends, sourcing
• Booth Types: Apparel displays, showrooms, presentation areas
• Activations: Fashion showcases, product displays, networking sessions
• Build Needs: Modular staging, risers, platforms, ADA access
  

MAGIC Market Week is one of the largest fashion trade events in North America, bringing together brands, buyers, and industry professionals. Originally focused on apparel sourcing and retail connections, the show has evolved into a major platform for showcasing trends, collections, and emerging fashion brands.

MAGIC Market Week operates as a sourcing and networking event where buyers and brands connect directly on the show floor. The environment is focused on product visibility, brand presentation, and efficient interaction between exhibitors and attendees.

Booths at MAGIC are often designed as showroom-style environments that allow buyers to browse collections and engage with brands. Exhibitors use platforms, risers, and structured layouts to define space, highlight featured items, and create clear paths through their booth.

Product showcases and informal presentations take place throughout the event, with many exhibitors highlighting new collections and seasonal trends. Defined staging areas help create visibility while maintaining flexibility for browsing and interaction. Structured environments also help manage traffic flow during peak buying periods.

6–8 months before the show
Exhibitors begin planning booth layouts, product displays, and structural staging requirements for showroom-style environments and presentations.

3–4 months before the show
Production teams finalize platform designs, presentation areas, and booth layouts to support product visibility and attendee flow throughout.

6–8 weeks before the show
Staging rentals, risers, and access solutions are secured as booth builds and display plans are confirmed internally by project teams.

2–4 weeks before the show
Final adjustments are made to accommodate collection updates, display changes, and additional presentation areas on-site as needed.

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